Ppc Click For Some Cash

PPC – Click For Some Cash

by

Alex F.

Advertising has been evolving ever since and with the boom of internet, there are a gazillion ways to get your product or service known to the customers! Pay per click (PPC), or Cost Per Click is an internet advertising model that is used to attract the web-users to the ads placed on websites. Advertising, being a very crucial part to promoting a product, the advertisers pay the website owners for placing their ads on their sites and basically bid on keyword phrases that are relevant to their target market. This trend of webvertising is on the rise as a pay-for-performance model.

There are sponsored links or sponsored ads that appear on websites that make use of Pay Per Click ads. These appear when a keyword query matches a keyword list that an advertiser has created. These ads appear next to the organic results. Other ways for sponsored ads to be displayed can be on a content site. A web developer may choose a space to display the ads and when a keyword query matches the relevant content, the ads are activated.

There are simply put two ways for calculating cost per click: bid based and flat rate PPC. Of course, the advertiser should be aware of his customer, which is his target. Targeting the customer, or the visitor to a site in this case, his interest and intent and the time of his visit to the site all play an important role in the determination of the ads and their display.

Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. Usually, advertising agencies handle the PPC bid management service. Based on the goal that has been set for it, like for instance maximizing profit, or even maximizing traffic at breakeven, millions of bids are controlled by a highly automated system. These systems efficiencies are dependent on the quantity and quality of the performance data. When a keyword is searched, an automated auction takes place if the ad spot is part of a search engine results page (SERP). A winning bid is determined by the searcher s geographical location and the time of the search. The winner bid appears first when a search is made and the factors that make it win are the highest bidding, the quality and relevance to the search.

This model which is a part of a search engine marketing strategy is a great way of providing purchase opportunities whenever and wherever web-users are surfing.

Alex is a SEO/SEM professional working with SpiralClick a

dubai web design

company, offering services like Corporate Identity Design, Interface Design, Software Development, Business Intelligence and solutions like Business Process Optimization, Accounting Solution, Human Resource Management (HRM), Employment Portal.

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